SERVICES
Brand Identity
Packaging
Illustration
Beej Farms sells ethically traded, climate conscious heirloom spices. Beej, meaning "seed" in Sanskrit, signifies the origin of all life and is the foundation of transformative action that revitalizes and unites our communities. They currently have three single estate spices available to enjoy: Lakadong Turmeric, Hennali Jungle Pepper and Santosh Turmeric.
Inspired by their Indian culture, the husband and wife team tasked me to create an identity that was timeless, sophisticated, yet approachable to all. The full logo features the Beej Farms in Sanskrit and the monogram is a combination of the letter B in English and the letter F in Sanskrit. The branding reads authentic and makes those familiar with buying sustainable spices feel at home while also feeling elegant and lavish just enough to intrigue others to try something new.