Mind Matters is a conceptual nonprofit focused on making mental health resources accessible and approachable for young adults aged 18-30. Their mission is to break the stigma surrounding mental health and encourage open conversations through education, events, and advocacy. The goal was to create a cohesive brand that takes the gravity of mental health and the credibility of a nonprofit and then balance that with a calming, inviting tone that inspires trust and acceptance.

At the heart of the brand is a logotype that merges fluid script with serif typography, representing that balance of calm and reliability. The logomark, an organic form inspired by the mind, embodies connection, growth and self-discovery. A refined color palette was chosen to feel welcoming and exude warmth.

Mind Matters is an organization that invites you to engage, reflect, and take a deep breath. Every element works together to form a narrative of empathy and release, encouraging young adults to prioritize their mental well-being because it matters.